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Essentials of contemporary advertising /

by Arens, William F; Schaefer, David H; Weigold, Michael F.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 2nd ed.Description: xxiv, 558 p. : col. ill. ; 28 cm.ISBN: 9780073380971 (alk. paper); 0073380970 (alk. paper); 9780071287579 (International ed. : pbk.); 0071287574 (International ed. : pbk.).Subject(s): Advertising
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5821 A74 2009 (Browse shelf) Available 00007797
Total holds: 0

Includes bibliographical references (p. 511-523) and indexes.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG