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Creative advertising : ideas and techniques from the world's best campaigns
by Pricken, Mario.
Edition: New ed., rev. and updated.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Thames & Hudson, 2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 P73613 2008.
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Advertising : a very short introduction
by Fletcher, Winston.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 F54 2010.
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Advertising
by Espejo, Roman.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
; Audience:
Juvenile;
Publisher: Detroit : Greenhaven Press, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5831 A342 2010.
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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
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This is advertising
by Williams, Eliza.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Laurence King, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 W54 2010.
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Social media marketing
by Tuten, Tracy L;
Solomon, Michael R.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 T883 2013.
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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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Mid-century ads : advertising from the Mad Men era
by Heimann, Jim.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Köln : Taschen, c2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5813 U6 M525 2012 v.1.
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Advertising, the media and globalisation : a world in motion
by Sinclair, John.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 S577 2012.
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The like economy : how businesses are making money with Facebook
by Carter, Brian.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 C367 2012.
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by Barry, Pete (Pete S.).
Edition: 2nd ed., rev. & expanded.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B375 2012.
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Facebook marketing for dummies
by Haydon, John;
Dunay, Paul;
Krueger, Richard.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D86 2012.
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Web marketing for dummies
by Zimmerman, Jan.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 Z56 2012.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Ads, fads, and consumer culture : advertising's impact on American character and society
by Berger, Arthur Asa.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Lanham, [Md.] : Rowman & Littlefield, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B438 2011.
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Public communication campaigns
by Rice, Ronald E;
Atkin, Charles K.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1226 P83 2013.
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Absolute appeal : direct mail design
by Sekita, Rie.
Material type: Book; Format:
print
catalog
; Literary form:
not fiction
Publisher: Tokyo : PIE Books, c2007Online Access: Publisher description Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection NC998.6 J3 A27 2007.
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Advertisers at work
by Tuten, Tracy L.
Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: [Berkeley, Calif.] : Apress, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 T88 2012.
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The copywriter's toolkit : the complete guide to strategic advertising copy
by Berman, Margo.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 B47 2012.
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Webs of influence
by Nahai, Nathalie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N34 2012.
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