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The product manager's survival guide : everything you need to know to succeed as a product manager /

by Haines, Steven.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Education, [2013]Description: vi, 213 pages : illustrations ; 24 cm.ISBN: 9780071805469 (alk. paper); 007180546X (alk. paper).Subject(s): Product management | New products
Contents:
Getting your bearings. Starting out -- Navigating the organization -- Learning the product's business. Embracing your product -- Conquering the product's environmental domain -- Getting work done. Influencing people and building teams -- Mastering the processes and templates -- Harnessing and analyzing data -- Moving forward. Developing other professional attributes -- Planning your next steps.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.15 H3355 2013 (Browse shelf) Available 00009365
Total holds: 0
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HF5415.15 A33 2013 The edge : HF5415.15 C26 2012 Defending your brand : HF5415.15 C46 2010 Brand rewired : HF5415.15 H3355 2013 The product manager's survival guide : HF5415.15 H35 2009 The product manager's desk reference. HF5415.15 R544 2012 Positioning the brand : HF5415.15 W65 2013 Domain names ®ewired :

Includes index.

Getting your bearings. Starting out -- Navigating the organization -- Learning the product's business. Embracing your product -- Conquering the product's environmental domain -- Getting work done. Influencing people and building teams -- Mastering the processes and templates -- Harnessing and analyzing data -- Moving forward. Developing other professional attributes -- Planning your next steps.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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