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Your search returned 3 results.
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The fundamentals of marketing
by
Russell, Edward.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010
Online Access:
Check amazon.com for review and other information
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.13 R87 2010.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by
Cato, Mac.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Beverly : Rockport, c2010
Online Access:
Table of contents only
|
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Contributor biographical information
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.1255 C38 2010.
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Marketing semiotics : signs, strategies, and brand value
by
Oswald, Laura.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Oxford ; New York : Oxford University Press, 2012
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.123 O78 2012.
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Authors
Cato, Mac.
Oswald, Laura.
Russell, Edward.
Item types
Book
Locations
Library Collection
Series
AVA fundamentals.
Topics
Branding (Marketing)
Communication in mar...
Consumer behavior.
Creative ability in ...
Emotions
Identity (Psychology...
Marketing
Marketing.
Semiotics.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG