The fundamentals of marketing

by Russell, Edward.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Online Access: Check amazon.com for review and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 R87 2010. Actions: Add to cart
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands

by Cato, Mac.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010. Actions: Add to cart
Marketing semiotics : signs, strategies, and brand value

by Oswald, Laura.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012. Actions: Add to cart

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