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Business-to-business marketing management : strategies, cases, and solutions
by Glynn, Mark S;
Woodside, Arch G.
Edition: 1st ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 B875 2012.
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B2B digital marketing
by Miller, Michael.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Indianapolis, Ind., USA : Que, c2012Other title: Business to business digital marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M553 2012.
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