Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 M3287 2013 (Browse shelf) | Available | 00005264 |
Includes bibliographical references (p. 169-174) and index.
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.