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Essentials of marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.

Edition: 7th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Other title: Marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L2623 2012. Actions: Add to cart
Essentials of marketing research

by Hair, Joseph F.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 E894 2013 c.2. Actions: Add to cart
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