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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding /

by Ottman, Jacquelyn A [author.]; Lowry, Adam [author of intoduction, etc.]; Ryan, Eric [author of intoduction, etc.].
Material type: materialTypeLabelBookEdition: First edition.Description: 1 online resource (274 pages) : illustrations.ISBN: ; ; 9781605098678 (e-book); 9781605098685 (e-book).Subject(s): Green marketing | Green products | Marketing -- Management | Electronic booksOnline resources: Click to View
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Includes index.

Description based on online resource; title from PDF title page (EBL, viewed October 2, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG