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The Oxford handbook of pricing management /

by Özer, Özalp; Phillips, Robert L. (Robert Lewis).
Material type: materialTypeLabelBookSeries: Oxford handbooks in finance: Publisher: Oxford : Oxford University Press, 2012Edition: 1st ed.Description: xxiv, 952 p. : ill. ; 26 cm.ISBN: 9780199543175 (hbk.); 0199543178 (hbk.).Other title: Pricing management.Subject(s): Pricing | Pricing -- Management
Contents:
Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5416.5 O94 2012 (Browse shelf) Available 00006828
Total holds: 0

Includes bibliographical references and index.

Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects.


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