Franchising & licensing [electronic resource] : two powerful ways to grow your business in any economy /
by Sherman, Andrew J; ProQuest (Firm).
Material type:
BookPublisher: New York : American Management Association, c2011Edition: 4th ed.Description: xi, 451 p.ISBN: ; ; .Other title: Franchising and licensing.Subject(s): Franchises (Retail trade) -- United States | License agreements -- United States | Electronic booksOnline resources: Click to View
Contents:
pt. 1. The foundation for franchising -- pt. 2. Building a franchising program -- pt. 3. Financial strategies.
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Includes bibliographical references and index.
pt. 1. The foundation for franchising -- pt. 2. Building a franchising program -- pt. 3. Financial strategies.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG