Essentials of services marketing

by Wirtz, Jochen; Chew, Patricia; Lovelock, Christopher H.

Edition: 2nd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Singapore : Pearson Education South Asia Pte Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 W57 2012. Actions: Add to cart
Flying high in a competitive industry : cost-effective service excellence at Singapore Airlines

by Heracleous, Loizos Th; Wirtz, Jochen; Pangarkar, Nitin.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Singapore ; New York : Mc Graw Hill, c2006Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HE9874 S56 H47 2006. Actions: Add to cart

Hong Kong Nang Yan College of Higher Education
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