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Essentials of marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.

Edition: 7th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Other title: Marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L2623 2012. Actions: Add to cart
Marketing research essentials

by McDaniel, Carl D.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Hoboken, NJ : Wiley, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M3825 2013. Actions: Add to cart
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