Marketing communications : a European perspective

by Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri.

Material type: book Book; Format: available online remote; Literary form: not fiction Online Access: Click to View Availability: No items available Actions: Add to cart
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How Cool Brands Stay Hot

by Van den Bergh, Joeri; Behrer, Mattias.

Material type: book Book; Format: available online remote; Literary form: not fiction Online Access: Click to View Availability: No items available Actions: Add to cart

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG