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Marketing communications : a European perspective /

by Pelsmacker, Patrick de [author.]; Geuens, Maggie [author.]; Van den Bergh, Joeri [author.].
Material type: materialTypeLabelBookDescription: 1 online resource (629 pages).ISBN: ; 9781281552488 (e-book).Subject(s): Advertising -- Europe | Communication in marketing -- Europe | Electronic booksOnline resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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