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Building strong brands
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Free Press, c1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A216 1996.
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Managing brand equity : capitalizing on the value of a brand name
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991.
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The one thing you need to know : about great managing, great leading, and sustained individual success
by Buckingham, Marcus.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Free Press, c2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD38.2 B833 2005.
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Thriving in 24/7 : six strategies for taming the new world of work
by Helgesen, Sally.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Free Press, c2001Other title: Thriving in twenty-four/seven.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69.T54 H458 2001.
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