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Managing brand equity : capitalizing on the value of a brand name
by Aaker, David A.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991.
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Postgraduate research in business : a critical guide
by Quinton, Sarah;
Smallbone, Teresa.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, CA : Sage Publications, 2006Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1106 Q56 2006.
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Building cross-cultural competence : how to create wealth from conflicting values
by Hampden-Turner, Charles;
Trompenaars, Alfons.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New Haven, Conn. : Yale University Press, c2000Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD62.4 H35 2000.
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