Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward).

Edition: 9th ed., global ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2012. Actions: Add to cart
Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 11th ed., International ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2018Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2018. Actions: Add to cart

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