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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

by Barry, Pete (Pete S.).
Material type: materialTypeLabelBookPublisher: London : Thames & Hudson, 2012Edition: 2nd ed., rev. & expanded.Description: 296 p. : ill. ; 24 cm.ISBN: 9780500516232 (hbk.).Subject(s): Advertising | Advertising campaigns | Advertising copy
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5823 B375 2012 (Browse shelf) Available 00001076
Total holds: 0

Previous ed.: 2008.

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG