Business-to-business marketing management : strategies, cases, and solutions

by Glynn, Mark S; Woodside, Arch G.

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 B875 2012. Actions: Add to cart
Interfirm networks [electronic resource] : theory, strategy, and behavior

by Baxter, Roger; Woodside, Arch G. -- ProQuest (Firm)

Edition: 1st ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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