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Business-to-business marketing management : strategies, cases, and solutions
by Glynn, Mark S;
Woodside, Arch G.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 B875 2012.
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Interfirm networks [electronic resource] : theory, strategy, and behavior
by Baxter, Roger;
Woodside, Arch G.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click to View Availability: No items available
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