Strategy from the outside in : profiting from customer value /

by Day, George S ; Moorman, Christine .

Material type: materialTypeLabel

BookPublisher: New York : McGraw-Hill, c2010Description: iv, 312 p. : ill. ; 24 cm.ISBN: 9780071742290 (hbk.); 0071742298 (hbk.).Subject(s): Marketing -- Management

| Customer relations

Holdings ( 1 )
Title notes

Item type	Location	Call number	Status	Date due	Barcode	Item holds
Book	Lee Yan Fong Library Lee Yan Fong Library Library Collection	HF5415.13 D3694 2010 (Browse shelf)	Available		00000310

Total holds: 0

Includes bibliographical references and index.

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Strategy from the outside in : profiting from customer value /

by Day, George S ; Moorman, Christine .

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Strategy from the outside in : profiting from customer value /

by Day, George S; Moorman, Christine.

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by Day, George S ; Moorman, Christine .