How brands grow : what marketers don't know

by Sharp, Byron.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010. Actions: Add to cart
Marketing semiotics : signs, strategies, and brand value

by Oswald, Laura.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012. Actions: Add to cart
Branding the nation : the global business of national identity

by Aronczyk, Melissa.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 A76 2013. Actions: Add to cart

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