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How brands grow : what marketers don't know
by
Sharp, Byron.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Oxford ; New York : Oxford University Press, 2010
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.1255 S52 2010.
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Marketing semiotics : signs, strategies, and brand value
by
Oswald, Laura.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Oxford ; New York : Oxford University Press, 2012
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.123 O78 2012.
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Branding the nation : the global business of national identity
by
Aronczyk, Melissa.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Oxford ; New York : Oxford University Press, [2013]
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.1255 A76 2013.
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Aronczyk, Melissa.
Oswald, Laura.
Sharp, Byron.
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Branding (Marketing)
Communication in mar...
International relati...
Marketing.
Mass media and inter...
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG