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How brands grow : what marketers don't know /

by Sharp, Byron.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.); 0195573560 (hbk.).Subject(s): Branding (Marketing)
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1255 S52 2010 (Browse shelf) Available 00000293
Total holds: 0

Includes bibliographical references (p. 218-228).

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG