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How brands grow : what marketers don't know
by Sharp, Byron.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010.
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A dictionary of marketing
by Doyle, Charles.
Material type: Book; Format:
print
dictionary
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, c2011Other title: Oxford dictionary of marketing; Marketing.Availability: Items available for reference: Lee Yan Fong Library [HF5412 D69 2011] (1 ). Location(s): Reference HF5412 D69 2011.
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Introduction to marketing : theory and practice
by Palmer, Adrian.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P2342 2012.
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Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
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Marketing : theory, evidence, practice
by Sharp, Byron.
Material type: Book; Format:
print
Publisher: South Melbourne, Vic. : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S53 2013.
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Marketing research : tools & techniques
by Bradley, Nigel.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B655 2013.
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The Oxford handbook of strategic sales and sales management
by Cravens, David W.
Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 O97 2012.
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Marketing channels
by Kumar, Dinesh.
Material type: Book; Format:
print
Publisher: New Delhi : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.129 K86 2012.
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Essentials of marketing
by Baines, Paul.
Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B35 2013.
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Marketing
by Baines, Paul;
Fill, Chris.
Edition: Third edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford : Oxford University Press, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B26 2014.
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Branding the nation : the global business of national identity
by Aronczyk, Melissa.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 A76 2013.
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Viral marketing : the science of sharing
by Nelson-Field, Karen;
Sharp, Byron.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: South Melbourne, Victoria : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N45 2013.
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