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Happy customers everywhere : how your business can profit from the insights of positive psychology
by Schmitt, Bernd;
Van Zutphen, Glenn.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S355 2012.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Unconscious branding : how neuroscience can empower (and inspire) marketing
by Van Praet, Douglas.
Edition: First edition.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 V36 2012.
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Psychoanalytic accounts of consuming desire : hearts of darkness
by Desmond, John.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 D475 2013.
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Credit scoring, response modelling and insurance rating [electronic resource] : a practical guide to forecasting consumer behaviour
by Finlay, Steven.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: Houndmills, Basingstoke ; New York, N.Y. : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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Creative cost-benefits reinvention [electronic resource] : how to reverse commoditization hell in the age of customer capitalism
by Dussart, Christian.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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