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Lifestyle brands : a guide to aspirational marketing /

by Saviolo, Stefania; Marazza, Antonio.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Description: xiv, 141 p. : ill. 24 cm.ISBN: 9781137285928; 1137285923.Subject(s): Branding (Marketing) | Product management | Lifestyles | Consumer behavior
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1255 S38 2013 (Browse shelf) Available 00006210
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG