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Branding with brains : the science of getting customers to choose your company
by Walvis, Tjaco.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 W368 2010.
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Marketing research : an integrated approach
by Wilson, Alan M.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 W558 2012.
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Marketing strategy and competitive positioning
by Hooley, Graham J;
Piercy, Nigel;
Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Pearson Financial Times/Prentice Hall, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 H66 2011.
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Principles of marketing : an Asian perspective
by Kotler, Philip.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Singapore : Pearson/Prentice-Hall, 2011, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P659 2012.
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Sustainable marketing
by Martin, Diane;
Schouten, John.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 M37 2012.
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E-marketing
by Strauss, Judy;
Frost, Raymond.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S774 2012.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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