Leading edge marketing research : 21st-century tools and practices

by Kaden, Robert J; Linda, Gerald; Prince, Melvin.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 L383 2012. Actions: Add to cart
Qualitative consumer and marketing research

by Belk, Russell W.

Material type: book Book; Format: print Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B45 2013. Actions: Add to cart

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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