Brand rewired : connecting intellectual property, branding, and creativity strategy

by Chasser, Anne H; Wolfe, Jennifer C.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010. Actions: Add to cart
Corporate Finance Workbook: A Practical Approach

by Clayman, Michelle R; Fridson, Martin S; Troughton, George H.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote Publisher: Hoboken : John Wiley & Sons, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HG4026 C889 2012. Actions: Add to cart
Domain names ®ewired : strategies for brand protection in the next generation of the Internet

by Wolfe, Jennifer C; Chasser, Anne H.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013. Actions: Add to cart
Anticipate : knowing what customers need before they do

by Thomas, Bill; Tobe, Jeff.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 T46 2013. Actions: Add to cart
Strategic market management

by Aaker, David A.

Edition: Tenth edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, NJ : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A23 2014. Actions: Add to cart

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