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Strategic market management /

by Aaker, David A.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : Wiley, [2014]Edition: Tenth edition.Description: ix, 326 pages : illustrations ; 24 cm.ISBN: 9781118582862 (pbk.); 1118582861 (pbk.).Subject(s): Marketing -- Management | Strategic planning | BUSINESS & ECONOMICS / Marketing / GeneralSummary: "Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--Provided by publisher.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.13 A23 2014 (Browse shelf) Available 00016340
Total holds: 0

Includes index.

"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--Provided by publisher.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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