Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A; Andrews, J. Craig.

Edition: 9th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2. Actions: Add to cart
廣告傳播 = Advertising communications

by 蕭湘文.

Edition: 2 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010. Actions: Add to cart

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