Advertising, promotion, and other aspects of integrated marketing communications /

Material type: materialTypeLabel

BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2013Edition: 9th ed.Description: xxii, 729 p. : col. ill. ; 29 cm.ISBN: 9781111580216 (hbk); 1111580219 (hbk).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing

Item type	Location	Call number	Status	Date due	Barcode	Item holds
Book	Lee Yan Fong Library Lee Yan Fong Library Library Collection	HF5415.123 S54 2013 c.2 (Browse shelf)	Available		00007349
Book	Lee Yan Fong Library Lee Yan Fong Library Library Collection	HF5415.123 S54 2013 (Browse shelf)	Available		00006852

Total holds: 0

Previous ed. published in 2010.

Includes bibliographical references and indexes.

Lee Yan Fong Library