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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
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Social media marketing
by Tuten, Tracy L;
Solomon, Michael R.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 T883 2013.
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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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The like economy : how businesses are making money with Facebook
by Carter, Brian.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 C367 2012.
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Facebook marketing for dummies
by Haydon, John;
Dunay, Paul;
Krueger, Richard.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D86 2012.
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Web marketing for dummies
by Zimmerman, Jan.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 Z56 2012.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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Webs of influence
by Nahai, Nathalie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N34 2012.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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Small business marketing kit for dummies, 3rd edition
by Schenck, Barbara Au.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 S29 2012.
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Nontraditional media in marketing and advertising
by Blakeman, Robyn.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, [2014], ©2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B455697 2014.
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Sexy little numbers : how to grow your business using the data you already have
by Maex, Dimitri;
Brown, Paul B.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Crown Business, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M34 2012.
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Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media
by Springer, Paul;
Carson, Mel.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 S67 2012.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 H185 2010.
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Brand advocates : turning enthusiastic customers into a powerful marketing force
by Fuggetta, Rob.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012.
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Online video revolution : how to reinvent and market your business using online video
by Cecil, John.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 C43 2012.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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廣告傳播 = Advertising communications
by 蕭湘文.
Edition: 2 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010.
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What clients love : a field guide to growing your business
by Beckwith, Harry.
Edition: 1st trade ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B4235 2010.
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