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Marketing
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 11th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M29474 2013.
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A. (Robert Allen).
Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 K47 2013.
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Marketing : the core
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K452 2013.
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