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Onward : how Starbucks fought for its life without losing its soul /

by Schultz, Howard; Gordon, Joanne.
Material type: materialTypeLabelBookPublisher: New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011Description: xv, 350 p. : ill. ; 23 cm.ISBN: 9781605292885 (hardcover); 1605292885 (hardcover); 9781609611651 (hardcover); 1609611659 (hardcover).Subject(s): Schultz, Howard | Starbucks Coffee Company | Coffee industry -- United States | Coffee -- United States -- Marketing | Organizational change -- United States | Leadership -- United States
Contents:
Pt. 1. A beverage of truth -- A love Story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe.
Pt. 2. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves.
Pt. 3. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true.
Pt. 4. Truth in crisis -- A galvanizing moment -- Nimble -- Plan b -- Stay the course.
Pt. 5. Innovate -- Conviction -- Connecting Dots -- Balance -- Conscience -- Winning -- Ni hao.
Summary: In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HD9199 U54 S737 2011 (Browse shelf) Available 00002152
Total holds: 0

Pt. 1. A beverage of truth -- A love Story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe.

Pt. 2. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves.

Pt. 3. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true.

Pt. 4. Truth in crisis -- A galvanizing moment -- Nimble -- Plan b -- Stay the course.

Pt. 5. Innovate -- Conviction -- Connecting Dots -- Balance -- Conscience -- Winning -- Ni hao.

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

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