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Advertising and public relations research /

by Jugenheimer, Donald W [author.]; Kelley, Larry D [author.]; Hudson, Jerry [author.]; Bradley, Samuel D [author.].
Material type: materialTypeLabelBookPublisher: Armonk, New York : M.E. Sharpe, [2014]Edition: Second edition.Description: viii, 367 pages ; 24 cm.ISBN: 9780765636065 (pbk. : alk. paper); 0765636069 (pbk. : alk. paper).Subject(s): Advertising -- Research | Public relations -- Research | Advertising -- Research | Public relations -- ResearchOther editions: Revision of:: Advertising and public relations research
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5814 J77 2014 (Browse shelf) Available 00011780
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG