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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by Barry, Pete (Pete S.).
Edition: 2nd ed., rev. & expanded.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B375 2012.
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The copywriter's toolkit : the complete guide to strategic advertising copy
by Berman, Margo.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 B47 2012.
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Copywriting : successful writing for design, advertising, and marketing
by Shaw, Mark.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: London : Laurence King, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 S53 2012.
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Creative strategy in advertising
by Drewniany, Bonnie L.
Edition: 11th ed.Material type: Book; Format:
print
Publisher: Boston, MA : Wadsworth Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 J46 2014.
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The copywriter's handbook : a step-by-step guide to writing copy that sells
by Bly, Robert W.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Henry Holt, 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 B55 2005.
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Copywriting [electronic resource]
by Bowdery, Rob.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
 ; Literary form:
not fiction
Publisher: Lausanne ; Worthing : AVA Academia, c2008Online Access: Click to View Availability: No items available
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Kiss & sell [electronic resource] : writing for advertising : redeisgned & rekissed
by Sawyer, Robert.
-- ProQuest (Firm) Material type: Book; Format:
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available online
bibliography
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Publisher: Lausanne, Switzerland : AVA Academia, 2006Other title: Kiss and sell.Online Access: Click to View Availability: No items available
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