How brands become icons : the principles of cultural branding

by Holt, Douglas B.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 H647 2004. Actions: Add to cart
More than a name [electronic resource] : an introduction to branding

by Davis, Melissa. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London : AVA, 2005Online Access: Click to View Availability: No items available Actions: Add to cart
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