Happy customers everywhere : how your business can profit from the insights of positive psychology

by Schmitt, Bernd; Van Zutphen, Glenn.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Palgrave Macmillan, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S355 2012. Actions: Add to cart
The intention economy : when customers take charge

by Searls, Doc.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 S448 2012. Actions: Add to cart
Marketing through turbulent times

by Darroch, Jenny.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD38.5 D36 2010. Actions: Add to cart
Preference, value, choice, and welfare

by Hausman, Daniel M.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Cambridge University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 H38 2012. Actions: Add to cart
New perspectives on consumer culture theory and research

by Zahradka, Pavel.

Material type: book Book; Format: print Publisher: Newcastle Upon Tyne, UK : Cambridge Scholars Pub., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 N49 2012. Actions: Add to cart
The no B.S. guide to marketing to leading edge boomers & seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

by Kennedy, Dan S; Kessler, Chip; Giagnocavo, Jeff.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: [Irvine, Calif.] : Entrepreneur Press, c2013Other title: No B.S. guide to marketing to leading edge boomers and seniors; No B.S. marketing to boomers & seniors; No B.S. marketing to boomers and seniors.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.332 O43 K46 2013. Actions: Add to cart
A theory of grocery shopping : food, choice and conflict

by Koch, Shelley L.

Edition: English ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; New York : Berg, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection TX356 K634 2012. Actions: Add to cart
Neuromarketing : understanding the "buy button" in your customer's brain

by Renvoisé, Patrick; Morin, Christophe.

Edition: Rev. and updated.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Nashville, Tenn. : T. Nelson, c2007Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 R46 2007. Actions: Add to cart
The consumer mind : brand perception and the implication for marketers

by Martinez, Pepe.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012. Actions: Add to cart
Youth lifestyles in a changing world

by Miles, Steven.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buckingham ; Philadelphia, Pa. : Open University Press, 2000Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HQ796 M4783 2000. Actions: Add to cart
Quality now [electronic resource] : moving human services organizations toward a consumer orientation to service quality

by Moore, Stephen T; Kelly, Michael J.

Source: Social work: Journal of National Association of Social WorkersMaterial type: article Article; Format: available online remote Online Access: Click here to access full-text article Availability: No items available Actions: Add to cart
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Research in consumer behavior [electronic resource]

by Belk, Russell W. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Amsterdam : JAI Press, 2006Online Access: Click to View Availability: No items available Actions: Add to cart
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De grijze aap [electronic resource] : ouderen, communicatie en consumentengedrag vanuit het perspectief van de evolutie

by Sikkel, Dirk. -- Universiteit van Amsterdam; ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Amsterdam : Vossiuspers UvA/Amsterdam University Press, 2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Research in consumer behavior. [electronic resource] / Volume 12

by Belk, Russell W. -- ProQuest (Firm)

Edition: 1st ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Bingley [England] : Emerald Group, c2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Japanese consumer dynamics [electronic resource]

by Haghirian, Parissa. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Basingstoke, Hampshire [England] : Palgrave Macmillan, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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The aging consumer [electronic resource] : perspectives from psychology and economics

by Drolet, Aimee Leigh; Schwarz, Norbert, Dr. phil; Yoon, Carolyn. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: New York : Taylor & Francis, 2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Selling to the new elite [electronic resource] : discover the secret to winning over your wealthiest prospects

by Taylor, Jim; Harrison, Doug; Kraus, Stephen. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New York : AMA, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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Commerce in color [electronic resource] : race, consumer culture, and American literature, 1893-1933

by Davis, James C. (James Cyril). -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Ann Arbor : University of Michigan Press, c2007Online Access: Click to View Availability: No items available Actions: Add to cart
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The fundamentals of branding [electronic resource]

by Davis, Melissa. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Lausanne, Switzerland : AVA Pub., c2009Online Access: Click to View Availability: No items available Actions: Add to cart
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Customer obsession [electronic resource] : how to acquire, retain, and grow customers in the new age of relationship marketing

by Azevedo, Abaet�e de; Pomeranz, Ricardo. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available Actions: Add to cart
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Lee Yan Fong Library
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