Lee Yan Fong Library

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Rabhan, Benji,

Convert every click : make more money online with holistic conversion rate optimization / Make more money online with holistic conversion rate optimization Benji Rabhan. - Hoboken, New Jersey : Wiley, [2013] - xv, 224 pages : illustrations ; 23 cm

Includes index.

What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion.

ISBN: 9781118759677 (pbk.) 1118759672 (pbk.)

Subjects--Topical Terms:
Internet marketing.
Web sites--Design.

LC Class. No.: HF5415.1265 / R32 2013