Convert every click : (Record no. 12664)

000 -LEADER
fixed length control field 01513cam a22002897i 4500
001 - CONTROL NUMBER
control field 2013478205
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721143811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140205s2013 njua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118759677 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118759672 (pbk.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number R32 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rabhan, Benji,
Relator term author.
Authority record control number (local)70571
245 10 - TITLE STATEMENT
Title Convert every click :
Remainder of title make more money online with holistic conversion rate optimization /
Statement of responsibility, etc Benji Rabhan.
246 30 - VARYING FORM OF TITLE
Title proper/short title Make more money online with holistic conversion rate optimization
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc [2013]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc ©2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 224 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites
General subdivision Design.
Authority record control number (local)28144
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Full call number Date last seen Damaged status Not for loan Lost status Barcode Shelving location Date acquired Current Location Permanent Location Source of classification or shelving scheme Koha item type Source of acquisition
2014-06-10HF5415.1265 R32 20132014-06-10   00018303Library Collection2014-05-19Lee Yan Fong LibraryLee Yan Fong Library BookYBP Library Services

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG