Convert every click : make more money online with holistic conversion rate optimization /
by Rabhan, Benji [author.].
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, [2013]Description: xv, 224 pages : illustrations ; 23 cm.ISBN: 9781118759677 (pbk.); 1118759672 (pbk.).Other title: Make more money online with holistic conversion rate optimization.Subject(s): Internet marketing | Web sites -- Design
Contents:
What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 R32 2013 (Browse shelf) | Available | 00018303 |
Total holds: 0
Includes index.
What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG