Lee Yan Fong Library

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Du Plessis, Erik.

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. - London ; Philadelphia : Kogan Page, 2011. - xvii, 251 p. : ill. ; 25 cm.

Includes bibliographical references (p. [245]-246) and index.

ISBN: 9780749461256 074946125X 9780749462987 (E-ISBN) 0749462981 (E-ISBN)

LCCN: 2010037756

Subjects--Topical Terms:
Neuromarketing.
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)

LC Class. No.: HF5415.12615 / D8 2011