The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand /
by Du Plessis, Erik.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2011Description: xvii, 251 p. : ill. ; 25 cm.ISBN: 9780749461256; 074946125X; 9780749462987 (E-ISBN); 0749462981 (E-ISBN).Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.12615 D8 2011 (Browse shelf) | Available | 00018581 |
Total holds: 0
Includes bibliographical references (p. [245]-246) and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG