The branded mind : (Record no. 13147)

000 -LEADER
fixed length control field 00944cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2010037756
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140905142532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100909s2011 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010037756
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074946125X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462987 (E-ISBN)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749462981 (E-ISBN)
040 ## - CATALOGING SOURCE
Transcribing agency NY
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12615
Item number D8 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Du Plessis, Erik.
245 14 - TITLE STATEMENT
Title The branded mind :
Remainder of title what neuroscience really tells us about the puzzle of the brain and the brand /
Statement of responsibility, etc Erik du Plessis.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 251 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [245]-246) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Full call number Barcode Date last seen Source of classification or shelving scheme Not for loan Source of acquisition Date acquired Price effective from Current Location Lost status Koha item type Damaged status Shelving location Permanent Location
HF5415.12615 D8 2011000185812014-09-05  YBP Library Services2014-05-192014-09-05Lee Yan Fong Library Book Library CollectionLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG