Lee Yan Fong Library

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Fill, Chris.

Marketing communications : brands, experiences and participation / Chris Fill. - Sixth edition. - Harlow, England : Pearson, 2013. - xliii, 820 pages : illustrations (chiefly color) ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780273770541 0273770543

LCCN: 2013008384

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

LC Class. No.: HF5415.123 / F55 2013