Marketing communications : (Record no. 15480)

000 -LEADER
fixed length control field 01063cam a2200337 i 4500
001 - CONTROL NUMBER
control field ocn830992637
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170202160020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130321s2013 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013008384
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273770541
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273770543
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- OCLCO
-- CDX
-- YDXCP
-- KIJ
-- UKMGB
-- OCLCQ
-- CVU
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number F55 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title brands, experiences and participation /
Statement of responsibility, etc Chris Fill.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 820 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Date acquired Source of classification or shelving scheme Permanent Location Not for loan Full call number Price effective from Lost status Shelving location Current Location Barcode Koha item type Date last seen Damaged status
A&P2015-07-08 Lee Yan Fong Library HF5415.123 F55 20132016-01-04 Library CollectionLee Yan Fong Library00021196Book2016-01-04 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG