Marketing communications : brands, experiences and participation /

Material type: materialTypeLabel

BookPublisher: Harlow, England : Pearson, 2013Edition: Sixth edition.Description: xliii, 820 pages : illustrations (chiefly color) ; 27 cm.ISBN: 9780273770541; 0273770543.Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)

Item type	Location	Call number	Status	Date due	Barcode	Item holds
Book	Lee Yan Fong Library Lee Yan Fong Library Library Collection	HF5415.123 F55 2013 (Browse shelf)	Available		00021196

Total holds: 0

Includes bibliographical references and index.

Lee Yan Fong Library