Lee Yan Fong Library

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Sharp, Byron.

How brands grow : what marketers don't know / by Byron Sharp. - Oxford ; New York : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 23 cm.

Includes bibliographical references (p. 218-228).

ISBN: 9780195573565 (hbk.) 0195573560 (hbk.)

LCCN: 2010285863

Nat. Bib. No.: GBB011513 bnb

Nat. Bib. Agency Control No.: 015478472 Uk

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / S52 2010

Dewey Class. No.: 658.827