How brands grow : (Record no. 2360)

000 -LEADER
fixed length control field 01041pam a22003134a 4500
001 - CONTROL NUMBER
control field 16350892
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205142716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100727s2010 enka b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010285863
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB011513
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015478472
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195573565 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195573560 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn619028928
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number S52 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sharp, Byron.
9 (RLIN) 1373
Authority record control number (local)29488
245 10 - TITLE STATEMENT
Title How brands grow :
Remainder of title what marketers don't know /
Statement of responsibility, etc by Byron Sharp.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 228 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 218-228).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Source of acquisition Damaged status Barcode Permanent Location Source of classification or shelving scheme Shelving location Not for loan Lost status Koha item type Date last seen Full call number Price effective from Date acquired Current Location
YBP Library Services 00000293Lee Yan Fong Library Library Collection  Book2012-05-08HF5415.1255 S52 20102012-05-082012-04-26Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG